Institute of Technology or Polytechnic
Ara Institute of CanterburyBachelor of Applied Management (Marketing and Sales)
This course is available
On-Campus
Level of Study
Bachelor's Degree
Duration
3 years
Next start date
Expected Feb 2027
Campus
Christchurch - City Campus
Summary
Tell me about this areaProfessionals in this space research audiences, shape a brand’s offer and plan campaigns across channels like social media, email, search and events. They work closely with product, service and customer teams to improve the customer experience and grow revenue. Sales roles focus on finding opportunities, building relationships, negotiating and closing deals, while feeding market insights back into the business. Ethical practice and smart use of data are important.
Would it suit me?This area could suit you if you like combining creativity with clear thinking. You might enjoy spotting what makes people choose one option over another, writing or presenting ideas and working with others to get things done. It helps if you’re organised, comfortable with feedback and motivated by goals and results.
What will I learn?- Customer and market research insights
- Data analysis and reporting for decisions
- Marketing planning and campaign control
- Services marketing and customer retention
- Strategic marketing and business growth
- Contemporary marketing and sales practice
- Digital tools, channels and content
- Ethical, culturally responsive marketing
- Real-world case studies and scenarios
- Hands-on projects and campaign briefs
- Collaborative workshops and group work
- Presentations and communication tasks
- Blended learning: on campus and online
- Work-integrated learning through placement and projects
Entry criteria
Academic RequirementsUniversity Entrance as specified by the New Zealand Qualifications Authority (NZQA)
Or New Zealand Certificate in Study and Employment Pathways (Level 4) Open Pathway
Or a relevant qualification at Level 4 or above listed on the New Zealand Qualifications and Credentials Framework.
If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
Alternative RequirementsStill want to study but don't meet the Academic Requirements?
International applicants and applicants under 20 years old at the start of the semester in which their study will commence, who do not meet the standard admission requirements stated above may apply for discretionary admission.
- To apply for discretionary admission you need to demonstrate readiness for study at the level of this programme.
Domestic Applicants over 20 years old at the start of the semester in which their study will commence, who do not meet the standard admission requirements stated above may apply for special admission.
- To apply for special admission you need to demonstrate readiness for study at the level of this programme.
If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.
Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.
English RequirementsWhat if English is not my first Language?
Overall IELTS 6.0 Academic
- 5.5 Listening
- 5.5 Reading
- 5.5 Writing
- 5.5 Speaking
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
- Please provide a result from a test or qualification on the acceptable alternatives
- English Proficiency Outcomes Chart.
- If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
- IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
- You do not need to provide additional evidence of English Language skills.
Applicants who meet the entry requirements will be accepted into the programme in the order that completed applications are received.
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