Bachelor of Applied Management (Marketing and Sales)

Summary

Tell me about this area Professionals in this space research audiences, shape a brand’s offer and plan campaigns across channels like social media, email, search and events. They work closely with product, service and customer teams to improve the customer experience and grow revenue. Sales roles focus on finding opportunities, building relationships, negotiating and closing deals, while feeding market insights back into the business. Ethical practice and smart use of data are important.

Would it suit me? This area could suit you if you like combining creativity with clear thinking. You might enjoy spotting what makes people choose one option over another, writing or presenting ideas and working with others to get things done. It helps if you’re organised, comfortable with feedback and motivated by goals and results.

What will I learn?

Customer and market research insights Data analysis and reporting for decisions Marketing planning and campaign control Services marketing and customer retention Strategic marketing and business growth Contemporary marketing and sales practice Digital tools, channels and content Ethical, culturally responsive marketing

How will I learn?

Real-world case studies and scenarios Hands-on projects and campaign briefs Collaborative workshops and group work Presentations and communication tasks Blended learning: on campus and online Work-integrated learning through placement and projects