University
Auckland University of Technology (AUT)Master of Marketing
This course is available
On-Campus
Level of Study
Master's Degree
Duration
5 years
Next start date
Expected Oct 2026
Campus
City Campus
Summary
The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor’s degree.
In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, a strong foundation in marketing is crucial. The Master of Marketing equips you with the skills to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices that respond to domestic and global challenges.
With a focus on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights, the Master of Marketing prepares you to drive impactful strategies that resonate with audiences.
Entry criteria
Minimum entry requirements If you have New Zealand qualifications- Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent
International student entry requirements
IndiaAccepted qualification:
Bachelor's degree (in a relevant professional subject)
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Percentage:
minimum 65%
Degree classification:
n/a
Letter criteria:
B-
GPA 10 point scale:
6.5 (in final year)
IndonesiaAccepted qualification:
1. Diploma IV-Sarjana sains terapan AND / OR
2. Sarjana (SI)
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
Percentage:
65-69 (final year)
Degree classification:
n/a
Letter criteria:
B- (final year)
GPA 4 point scale:
2,70 (final year)
MalaysiaAccepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Percentage:
65 (final year)
Letter criteria:
B- (final year)
GPA 4 point scale:
2.6 (final year)
PhillipinesAccepted qualification:
1. Bachelor’s degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor’s degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor’s degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
GPA 4 point scale:
2.6 (final year)
GPA 1 (Excellent)-5 point scale:
2 (final year)
United Arab EmiratesAccepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a
Minimum scores
Percentage:
77% (final year)
Letter criteria:
B- (final year)
GPA 4 point scale:
2.7
VietnamAccepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
GPA 10 point scale:
6.5 (final year)
GPA 4 point scale:
2.6 (final year)
If your country is not listed, view our general entry requirements for postgraduate programmes
English language requirements- IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.
- For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
- For a student who has lived and/or worked in an English speaking environment for 3 years
Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906
Disclaimer
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Please note that degrees and qualifications earned via remote or distance learning are excluded from the overseas credential evaluation and recognition services provided by the Chinese Service Center for Scholarly Exchange (CSCSE). For more information, please contact CSCSE directly: +86-10-62677800 (phone) or visit their website(external link that opens in a new tab).
You can learn more about international recognition of New Zealand qualifications on the NZQA website.