University
Auckland University of Technology (AUT)Master of Marketing
This course is available
On-Campus
Level of Study
Master's Degree
Duration
1 year and 6 months
Next start date
Expected Mar 2027
Campus
City Campus
Summary
The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor’s degree.
In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, a strong foundation in marketing is crucial. The Master of Marketing equips you with the skills to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices that respond to domestic and global challenges.
With a focus on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights, the Master of Marketing prepares you to drive impactful strategies that resonate with audiences.
Entry criteria
Minimum entry requirements If you have New Zealand qualifications- Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent
International student entry requirements
English language requirements- IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.
- For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
- For a student who has lived and/or worked in an English speaking environment for 3 years
Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906
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