Bachelor of Business – BBus

Summary

Massey’s Bachelor of Business empowers you to explore and master your business knowledge and skills, so you can contribute meaningfully and innovatively to the rapidly evolving globalised business world.

Our lecturers and professors are actively researching both nationally and internationally, bringing the most relevant developments in business theory and practice into your learning environment.

Massey Business School also has great links with communities and potential employers.  You'll have  many opportunities to put your learning into practice while engaging with local community organisations and businesses.

A Massey Business School graduate will be someone who:

• is an independent learner
• thinks critically and creatively, and makes informed decisions to solve complex problems
• communicates effectively across diverse audiences
• leads confidently and collaborates well within a team
• understands the significance of te Tiriti o Waitangi in the Aotearoa New Zealand business context, and operates ethically and effectively in multicultural and international environments
• has a strong foundation in the business fundamentals and is a specialist in one or more areas of business expertise.

With 10 core course options available and 11 specialisations, the Bachelor of Business offers the flexibility to tailor your studies to your strengths and interests – helping you fill knowledge gaps and build a degree that works for you.

• The QS World University Ranking ranks Massey in the top 250 universities worldwide. Our specific disciplines also rank highly: Accounting and Finance in the top 250; Business and Management: top 500; Communication and Media Studies: top 150; Economics and Econometrics: top 350.
• Bachelor of Business students have a high completion rate across their courses (2022: 82.6% and 2023: 81%). The flexibility of the qualification allows students to return to their studies at any time.
• The 2022 Student Experience Survey results for this qualification found that 81% believed assessment tasks challenged students to learn, and 84% highlight that the qualification has given them “confidence to learn independently”.
• The 2021 Graduate Destination Survey results for this qualification found that 82% of graduates are in employment and 41% have continued in further study.