Bachelor of Agribusiness and Food Marketing

Summary

Population growth and environmental pressure are creating urgent demand for innovative and sustainable ways to produce food. This degree cultivates your knowledge of food production systems, global agribusiness and food marketing, planting the seeds for a wide range of careers.

Food production is a multi-million dollar industry and one of New Zealand’s largest exports.

The Bachelor of Agribusiness and Food Marketing is the only specialised food marketing degree in the Southern Hemisphere. Built on our global reputation in agriculture and agribusiness, it will expand your potential for roles across the agrifood value chain.

How you’ll grow

• Receive a strong grounding in everything from supplier management to product sourcing and development, to marketing strategies.
• Become immediately employable across the growing and constantly evolving agrifood sector.
• Gain the skills and perspectives to make an impact in one of the world’s most vital and vibrant industries.

Career opportunities

You’ll be a strong candidate for fantastic roles in food marketing and food communications; product development and innovation; logistics and supply chain management; processed food and beverage marketing; business development in the dairy, meat, wine, horticulture and arable industries; customer service; sales; and sales management.

Practical work

You'll need to complete a total of 18 weeks' practical work in two different areas, with a maximum of 12 weeks in any of the following areas:

• Agricultural production-based enterprises, i.e. farms of all types, including livestock, crop, horticulture, vineyards and aquaculture.
• Associated processing industries, such as food factories, wineries and meat works.
• Distribution, logistics, transport, distribution centres, cool stores etc.
• Marketing, import/export, retail, wholesalers etc.

Download the Practical Work Handbook (PDF 1500 KB) for this degree.

For more information, please email the Practical Work Coordinator or phone +64 3 423 0061.

Studying the Bachelor of Agribusiness and Food Marketing at Lincoln was just what I needed to grow. I’d had experience working in food and wine, but now I’ve got an academic qualification that will widen my options further.

Ellen Pryor

Bachelor of Agribusiness and Food Marketing