Bachelor of Agribusiness and Food Marketing

Summary

Population growth and environmental pressure are creating urgent demand for innovative and sustainable ways to produce food. This degree cultivates your knowledge of food production systems, global agribusiness and food marketing, planting the seeds for a wide range of careers.

Food production is a multi-million dollar industry and one of New Zealand’s largest exports.

The Bachelor of Agribusiness and Food Marketing is the only specialised food marketing degree in the Southern Hemisphere. Built on our global reputation in agriculture and agribusiness, it will expand your potential for roles across the agrifood value chain.

How you’ll grow

• Receive a strong grounding in everything from supplier management to product sourcing and development, to marketing strategies.
• Become immediately employable across the growing and constantly evolving agrifood sector.
• Gain the skills and perspectives to make an impact in one of the world’s most vital and vibrant industries.

Career opportunities

You’ll be a strong candidate for fantastic roles in food marketing and food communications; product development and innovation; logistics and supply chain management; processed food and beverage marketing; business development in the dairy, meat, wine, horticulture and arable industries; customer service; sales; and sales management.

Practical work

You'll need to complete a total of 18 weeks' practical work in two different areas, with a maximum of 12 weeks in any of the following areas:

• Agricultural production-based enterprises, i.e. farms of all types, including livestock, crop, horticulture, vineyards and aquaculture.
• Associated processing industries, such as food factories, wineries and meat works.
• Distribution, logistics, transport, distribution centres, cool stores etc.
• Marketing, import/export, retail, wholesalers etc.

Download the Practical Work Handbook (PDF 1500 KB) for this degree.

For more information, please practicalwork@lincoln.ac.nz or phone +64 3 423 0061.

Studying the Bachelor of Agribusiness and Food Marketing at Lincoln was just what I needed to grow. I’d had experience working in food and wine, but now I’ve got an academic qualification that will widen my options further.

Ellen Pryor

Bachelor of Agribusiness and Food Marketing

Graduate Attributes

Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field.

Knowledge

• Develop a comprehensive understanding the knowledge fields relevant to the different stages of global agribusiness and food value chains.
• Describe in-depth the multi- and inter-disciplinary nature of the bio-physical environment and biological production systems and the impact of these on agribusiness and food supply chains.
• Explain the characteristics of global agribusiness industries and the theoretical concepts that underpin the formation, operation and management of agribusiness supply chains.
• Describe the important principles of marketing theory and practice and the implementation of these as a competitive strategy for firms operating in global agribusiness and food markets.
• Explain the challenges and constraints of the application of marketing principles to agri-food products.
• Relate the complexity of food composition to product quality and food safety systems.
• Explain the different approaches and dimensions of sustainability relevant to different stakeholders in global agribusiness and food systems.

Skills

• Apply appropriate approaches, methods and tools to analyse, evaluate and solve problems related to real world agribusiness and food marketing issues.
• Communicate, in both written and spoken forms, an understanding of real world agribusiness and food marketing issues clearly and fluently.
• Critically evaluate the effect of food processing on consumer preferences and market requirements.
• Integrate theory and practice from different disciplines to demonstrate a whole of supply chain perspective to complex social, economic and technical aspects of global food systems.

Values

• Appreciate appropriate professional and ethical practice.
• Appreciate different cultural and socio-economic perspectives.
• Show commitment to future needs of the global agribusiness and food system incorporating Lincoln University goals to feed the world, protect the future, and ensure that societies live well.