Master of Tourism Management

Summary

Few industries have experienced the disruption and changes that have impacted the global tourism industry. But around the world this is an industry on the rebound, regrowing on multiple levels. Lincoln University’s Master of Tourism Management expands on your knowledge and skills to prepare you to lead this growth and reimagining.

About this programme

The Master of Tourism Management from Lincoln University will seed an advanced understanding of the global tourism industry and build your knowledge of senior-level planning and management in the sector.

Tourism is a major driver of change in the world, improving circumstances for people and planet.

As a Master’s graduate, you’ll be equipped with specialist skills that make you a sought-after professional. You’ll also be able to specialise in an area of interest, and complete the qualification in 12 months or 18 months full time.

The online version of this programme is not available to onshore international students (those currently in New Zealand).

How you’ll grow

• By building a deep understanding of tourism standards and processes, their implications and applications.
• Develop the ability to critically evaluate information and communicate effectively.
• Apply an interdisciplinary approach and learn to communicate effectively.
• Expand your qualitative and quantitative analysis skills, and apply these to solving theoretical and practical, real-world problems.
• Work independently and as part of a team.
• Learn from lecturers who are pioneers in modern tourism research and consultancy, via the longest-running academic tourism programme in New Zealand.
• Informed by research from the Centre of Excellence for Sustainable Tourism.
• Grow your understanding of professional standards, and your familiarity with gender, ethnicity, equity and environmental issues.
• Specialise in a relevant area that’s important to you.

Career opportunities

The Master of Tourism Management will expand your potential to take on high-level management roles in the tourism industry or in related organisations

Positions include senior managerial roles in destination marketing, event management or in a tourism planning, policy advisor or analyst roles in local, regional councils or central government.

You could also work as a consultant or research officer in tourism, event management or for regional development bodies.

Graduate Attributes

Graduate attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field.

Knowledge

• Critically describe theoretical concepts underpinning the tourism phenomenon.

• Discuss the complex nature, characteristics and behaviour of tourists, and the influences on tourist demand.

• Describe and explain the products, structure, operations and interactions within the tourism sector in New Zealand and internationally.

Skills

• Evaluate the range of positive and negative impacts of tourism development.

• Evaluate management approaches for the development of tourism.

• Select and apply appropriate research skills and techniques to specific tourism issues.

• Plan, implement, manage and critically evaluate tourism projects.

• Analyse, synthesise and problem solve from a multidisciplinary perspective.

• Use advanced oral and written communication skills, including the ability to present theoretical concepts to both professional and lay audiences.

Values

• Appreciate the benefits of commitment to a professional standard of behaviour based on professional ethics and conduct.
• Appreciate the cultural (bicultural and multicultural) and environmental issues associated with the development and operation of tourism.
• Appreciate gender, ethnicity and equity issues.