Postgraduate Certificate in Applied Business

Summary

Business as ‘unusual’ is the new normal, and whole industries are changing in response to a series of unprecedented demands and issues. With each new disruption, organisations are faced with new challenges and opportunities. What will ensure their survival is employees who are on-the-ball, thrive on the unknown, and constantly upskilling.

This postgraduate certificate will extend and deepen your knowledge and capabilities in a specialised area of applied business: choose from business analytics, digital marketing, advanced HR, leadership and supply chain & logistics.

When you graduate you will have acquired additional skills and knowledge to gain employment in specialist roles or move into higher level roles with your existing employer. You will also be able to further your postgraduate study by enrolling in the Postgraduate Diploma in Applied Business.

Highlights

• Acquire and update your business capabilities. No prior experience in business is needed.
• Applied learning. Utilise case studies and projects to apply theory and skills to real-world situations.
• Blended course delivery. Learn in a variety of different ways from facilitated workshops and interactive lectures to online learning, presentations and discussions, and self-directed learning.
• Boost your earning potential. New skills and technical knowledge will allow you to move up the ranks within an organisation.
• Flexible timetable. Weekday classes with online delivery options to support your learning.
• Further your knowledge and skills. Develop the business acumen and strategic skills you need to perform well at the highest levels within an organisation.
• Industry connections. Benefit from applied learning and collaborate with industry stakeholders in addition to the necessary theoretical learning.
• Progress into further postgraduate study. Graduates of this programme will be eligible to move into the Postgraduate Diploma in Applied Business.
• Small classes. Facilitated by expert lecturers with strong industry connections and experience.
• Upskill quickly. Take the next step in your business career by adding additional knowledge and skills to your kete of learning.

Programme structure

The Postgraduate Certificate in Applied Business is a 60-credit programme that can be studied over one semester full-time or part-time options available. The programme is made up of 1 core compulsory course (Strategic IQ) and three specialisation courses at Level 8.

Specialisations

Our specialisations reflect current industry practice and areas of high demand for employment and include:

Business Analytics

Please note: this specialisation is only offered part-time.

When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You’ll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.

Compulsory Core and specialisation courses for this specialisation are as below.

• Strategic IQ (Compulsory).
• Data Analytics (Specialisation).
• Adaptive Business Intelligence (Specialisation).
• Analytics Storytelling (Specialisation).

Digital Marketing

Marketing has always been about connecting with your audience at the right time and in the right place. In today’s business world, that place is online. In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You’ll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.

Additional industry certifications you may be able to achieve include:

• Industry Certification in Inbound Marketing
• Industry Certification in Online Advertising
• Industry Certification in Web Analytics

Compulsory Core and specialisation courses for this specialisation are as below.

• Strategic IQ (Compulsory).
• Inbound Marketing (Specialisation).
• On-line Advertising (Specialisation).
• Web Analytics (Specialisation).

Leadership

Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abil...