Institute of Technology or Polytechnic
Unitec Institute of TechnologyThis course is available
On-Campus
Level of Study
Bachelor's Degree
Duration
3 years
Next start date
Expected Feb 2027
Campus
Mt Albert Campus
Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation.
With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.
What you will need to study this programme.
Domestic students Academic requirementsYou must have completed at least one of the following:
NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with
14 credits at Level 3 or higher in each of two subjects from an approved subject list,
14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework,
14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework,
A minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing)
Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate.
At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations.
And meet one of the English entry requirements;
Don’t meet these Academic requirements?
For more information, download the programme regulations (PDF 433 KB).
International students Academic requirementsApplicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.
Don’t meet these Academic requirements?
For more information, download the programme regulations (PDF 433 KB).
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