Bachelor of Business (Marketing)

Summary

Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you’ll work on projects for organisations aligned with your specialisation.

With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.

Programme Highlights

• Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.
• Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing.
• Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions.
• Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.

Digital Marketing

In today’s digital world, a focus on Digital Marketing is essential.

You’ll gain practical skills in:

• Search Engine Optimisation (SEO)
• Google AdWords
• Facebook Advertising and PPC campaigns
• Inbound and Social Media Marketing

In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms.

>> Download a copy of the Bachelor of Business (Marketing) study plan here.

Programme structure

The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the study plan carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses.

Study a Double Major

Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.

Career Options

• Advertising specialist,
• AdWords specialist,
• Brand manager,
• Digital marketing executive,
• Market researcher,
• Marketing manager,
• Marketing specialist,
• SEO specialist,
• Social media executive

Annual Tuition Fees

Domestic/NZ students

$7,800

(Approximate fees only - includes GST but excludes the Compulsory Student Services Fee (CSSF) levy. Your final study costs depends on a number of factors including the courses you select to study. View options for funding your study and fees-free eligibility)

International students

$26,415 (NZD) (approximate fees for 120 credits) Save up to $2,000 (NZD) with the Unitec International Study Grant 2026. Terms and conditions apply.

Semester Dates

Sem 1 2026: 23 Feb – 28 Jun

Sem 2 2026: 20 Jul – 22 Nov

For course and class timings, refer to the specific course webpage.

For StudyLink purposes, please ensure your application states your earliest course start date.

Downloads and resources

Programme regulations - Bachelor of Business (Marketing) [Order a personalised brochure](http...