Institute of Technology or Polytechnic
Unitec Institute of TechnologyGraduate Diploma in Business (Marketing)
Level of Study
Graduate Certificate or Diploma
Summary
This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.
Highlights
- Industry Based Learning (IBL) – in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
- Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
- Customised based your own experience, incorporating industry certifications where applicable
- A mix of on-campus classes, online support and self-directed study
- Small class structure
- Options for further business study: this programme is a good preparation if you want to move into Unitec’s Master of Business or another postgraduate business programme.
- Digital strategist,
- Marketing consultant,
- Marketing manager
Domestic/NZ students
$7,600
(Approximate fees only - includes GST but excludes the Compulsory Student Services Fee (CSSF) levy. Your final study costs depends on a number of factors including the courses you select to study. View options for funding your study and fees-free eligibility)
International students
$26,415 (NZD) (approximate fees for 120 credits) Save up to $2,000 (NZD) with the Unitec International Study Grant 2026. Terms and conditions apply.
Semester DatesSem 1 2026: 23 Feb – 28 Jun
Sem 2 2026: 20 Jul – 22 Nov
For course and class timings, refer to the specific course webpage.
For StudyLink purposes, please ensure your application states your earliest course start date.
Downloads and resourcesProgramme regulations - Graduate Diploma in Business (Marketing) Order a personalised brochure Scholarships and awardsStudent LifeFor Māori studentsFor Pacific studentsFor International students
Entry criteria
You must have completed the following:
- A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
- A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)
And meet one of the English entry requirements;
- A minimum of 12 credits at NCEA Level 2 English. or
- Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.
Don’t meet these Academic requirements?
- If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Applyonline, and we’ll discuss your next steps.
- If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
- If you’re seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.
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