Institute of Technology or Polytechnic

Unitec Institute of Technology
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Graduate Diploma in Business (Marketing)

This course is available

On-Campus

Level of Study

Graduate Certificate or Diploma

Duration

1 year

Next start date

Expected Feb 2027

Campus

Mt Albert Campus

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Summary

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Entry criteria

Domestic students Academic requirements

You must have completed the following:

  • A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
  • A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)

And meet one of the English entry requirements;

  • A minimum of 12 credits at NCEA Level 2 English.   or
  • Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.

Don’t meet these Academic requirements?

  • If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Applyonline, and we’ll discuss your next steps.
  • If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
  • If you’re seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.

For more information download the programme regulations document.

International students Academic requirements

As a part of this requirement, you must be at least 16 years of age and meet one of the country-specific admission requirement

And English entry requirements;

​If English is not your first language, you will also need at least one of the following qualifications:

  • Evidence of an IELTS (Academic) band score of at least 6 with no band score lower than 5.5
  • Pearson Test of English (Academic): 50 with no score lower than 50
  • University Entrance Literacy: 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing);
  • Provide evidence that they have the English language proficiency required for the Programme as demonstrated through evidence of one of the kinds described in NZQA Rules on the Unitec English Language Requirements for International Students Web-page.

Don’t meet these Academic requirements?

  • If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Simply apply online, and we’ll discuss your next steps.
  • If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
  • If you’re seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.

For more information download the programme regulations document.

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