Graduate Diploma in Communication (Corporate Sector)

Summary

This course will enable Corporate Communication practitioners (with an undergraduate qualification) to build on their applied skills and learning. The programme aims to ensure its graduates can manage significant events or specialised roles in an organisation or government body. A person already engaged in Corporate Communication at middle management level or someone with a good body of prior on-the-job learning is given the opportunity to become a Corporate Communication specialist.Graduate Diploma in Communication (Corporate Sector) graduates will understand the news media and how the two communication processes interact and overlap.They will be able to write higher level communication strategies for use internally and externally, which will reach people, communities and organisations, and where necessary, exert influence for change.You will learn to:Put in place internal and external communications strategies and plansUse communication to influence public thinking and effect positive changeUse a variety of new and traditional media to take a message/s outTake a leading role in a campaign or an eventThe Graduate Diploma/Certificate in Public Relations has now been changed to Corporate Sector. These changes have been made to reflect changes to both cultural and communication environments and the market place for communication professionals. If you are part way through this qualification, please see the attached transition table to see what papers you need to complete. If you are not sure, please contact the course administrator for assistance.