Postgraduate Certificate (PGCert) in Marketing

Summary

Postgraduate certificate provides the opportunity for continuing professional development in the same area as an original degree.

Postgraduate certificates are available to graduates who wish to build on an earlier degree, and who have appropriate practical, professional or scholarly experience. Waikato University offers specialist postgraduate certificates as well as postgraduate certificates.

The Postgraduate Certificate comprises a minimum of 60 points at 500 level or above.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

• Advertising account executive
• Marketing/sales manager
• Brand and campaign manager
• Content marketing writer
• Digital marketing specialist
• Market researcher
• Business development manager
• Customer relationship manager