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The University of Waikato
The University of Waikato logo

Postgraduate Certificate (PGCert) in Marketing

This course is available

On-Campus

Level of Study

Postgraduate Certificate or Diploma

Duration

6 months

Next start date

Expected

Summary

Postgraduate certificate provides the opportunity for continuing professional development in the same area as an original degree.

Postgraduate certificates are available to graduates who wish to build on an earlier degree, and who have appropriate practical, professional or scholarly experience. Waikato University offers specialist postgraduate certificates as well as postgraduate certificates.

The Postgraduate Certificate comprises a minimum of 60 points at 500 level or above.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Entry criteria

A bachelors degree from the University of Waikato, or a qualification considered by the Academic Board to be equivalent, and previously completed study at an advanced level in the subject to be taken.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.

Note: To provide flexibility to students during COVID-19 who are affected by the closure of testing centres, the University of Waikato will accept the following alternative tests for all 2021 and 2022 intakes. Please note this policy is subject to review.

  • IELTS Indicator (this is an online version of the regular IELTS test)
  • TOEFL iBT Home (Plus) (this is an online version of the regular TOEFL test)
  • Duolingo English Test (DET) score of 110 for postgraduate programmes.

Students who are accepted into their programme using any of the three language tests named above will be issued an unconditional offer, but will be required to undertake a supplementary online language assessment.

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