UniversityThe University of Waikato
This course is available
Level of Study
Postgraduate Certificate or Diploma
Next start date
Expected Jul 2024
Postgraduate certificate provides the opportunity for continuing professional development in the same area as an original degree.
Postgraduate certificates are available to graduates who wish to build on an earlier degree, and who have appropriate practical, professional or scholarly experience. Waikato University offers specialist postgraduate certificates as well as postgraduate certificates.
The Postgraduate Certificate comprises a minimum of 60 points at 500 level or above.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.
A bachelors degree from the University of Waikato, or a qualification considered by the Academic Board to be equivalent, and previously completed study at an advanced level in the subject to be taken.
You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.