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University

Auckland University of Technology
Auckland University of Technology logo

Master of Marketing

This course is available

On-Campus

Level of Study

Master's Degree

Duration

1 year

Next start date

Expected Feb 2024

Campus

Auckland University of Technology

Summary

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.

You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.

Career opportunities

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis

Entry criteria

Must have completed a bachelor’s degree (in any discipline) with a B- grade average in papers at level 7 or equivalent.

English Language Requirements:

IELTS (Academic) 6.5 overall with all bands 6.0 or higher; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; AUT Academic English with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.

IELTS may be waived (at the discretion of the Programme Director)

For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
For a student who has lived and/or worked in an English speaking environment for 3 years

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