UniversityAuckland University of Technology
This course is available
Level of Study
Next start date
Expected Oct 2023
Auckland University of Technology
The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
A Master of Marketing can provide you with career opportunities in a wide range of business, management and other professional fields. Roles include marketing, sales, brand management, business development and market analysis.
The Master of Marketing is taught over three 12-week trimesters. Each trimester includes 12 weeks of teaching with exams scheduled in week 13.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).
Must have completed a bachelor’s degree (in any discipline) with a B- grade average in papers at level 7 or equivalent.
English Language Requirements:
IELTS (Academic) 6.5 overall with all bands 6.0 or higher; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.
IELTS may be waived (at the discretion of the Programme Director)
For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
For a student who has lived and/or worked in an English speaking environment for 3 years