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Institute of Technology or Polytechnic

Ara Institute of Canterbury
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Bachelor of Design (Visual Communication Design)

This course is available

On-Campus

Level of Study

Bachelor's Degree

Campus

Christchurch - City Campus

Summary

With this degree you’ll learn how to generate ideas, solve problems and design innovative solutions in advertising, marketing and communication design environments. Core skills taught include design strategies, graphics, branding and communication, typography, art direction, drawing and illustration. In addition, you’ll choose three courses from a range of electives which will enable you to develop complementary skills in particular areas of interest. As well as studio courses, you’ll complete a group of core courses in academic subjects. These include both professional and contextual studies which will equip you with developed communication skills, a background in the history and sociology of creative practices, insights into contemporary professional ethics and some business skills.

Entry criteria

What if English is not my first Language? Overall IELTS 6.0 Academic 5.5 Listening 5.5 Reading 5.5 Writing 5.5 Speaking If English is not your first language, we want to make sure that you will be successful in your chosen programme of study. Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart. If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment. If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country. IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test. What if I have achieved NCEA Level 3 University Entrance? You do not need to provide additional evidence of English Language skills. Still want to study but don't meet the Academic Requirements? If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry. Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace. Portfolio demonstrating art/design work Programme selection committees will ensure that the selection process is consistent across the five specialisations of the degree These committees review applications received to determine which may be accepted. The committees also establish criteria and a marking schedule by which all candidates are assessed The selection committees are made up of tutors from the specialisations Selection is designed to assess potential for a successful career in a design-related industry and is based on: portfolio material Those who are not initially accepted but who meet the standard are waitlisted in order of ranking University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and: Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing, Numeracy* - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627) OR a qualification on the New Zealand Qualifications Framework at Level 4 or above in a related discipline. Due to Covid-19 disruption, if you studied and achieved NCEA Level 3 during 2020, you only need 12 credits per Level 3 subject (i.e. total of 36 credits). Literacy and Numeracy requirements remain the same * NZQA approved subjects: see http://www.nzqa.govt.nz/qualifications-standards/awards/university-entrance/ If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.

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